Unbound announces Mobile Commerce for Endeca customers

Mobile Presence™ for Endeca delivers mobile catalogs
  -- Read Endeca press release
  -- Download product brouchure

Market Facts

• One-third of Americans now access the mobile web, a Pew Research Center study found in April 2009. Mobile web usage is up a substantial 73% from 16 months ago.
• A rush of retailers are seeking to launch mobile site or app in time for the upcoming holiday season. Internet Retailer Headlined by Macy’s. Mobile Marketer
• The U.S. saw a 39% growth over the six-month period (Oct’08 – Mar’09) in the number of mobile users participating in shopping and auctions. Nielsen Mobile
• EBay has generated $400M in sales via its iPhone app. Mobile Marketer
• “We feel very strongly that third-generation technology is the new shop window. No one wants to be bound to their computer anymore,” said Alison Loehnis, vice president of sales and marketing at Net-a-Porter.com, an online retailer of high-end fashion items. New York Times
• Most retailers know that shoppers spend more when they shop in a merchant’s multiple channels instead of just one, but shoppers spend even more when they shop multiple channels—such as store, m-commerce and social networks—simultaneously, reports Global Retail Insights, a unit of research and advisory firm IDC. Internet Retailer
• According to an Internet Retailer survey, the number of retailers that have introduced mobile commerce sites and/or smartphone apps surged past 100.
• More than 70 million US mobile phone users will access the Internet from their device in 2009, eMarketer forecasts. Nevertheless, mobile commerce is still in its infancy, found eMarketer in its September 2009 report. Web-enables mobile phone users are much more likely to employ their devices to get information than to actually purchase products.