Unbound Commerce showcased new app platform features at the recent Internet Retailer show, all designed to drive deeper customer engagement and increased conversion rates. Unbound was invited to speak on the subject of retail apps and presented a top-10 list of best practices, as a part of the show’s mobile track.

Apps are a hot topic for retailers these days, because in-app conversion rates are running an average of 3.7X higher than a mobile site, and 2X higher than desktop. Once considered an afterthought, apps are fast-becoming the new must-have engagement tool, especially as mobile web conversions rates remain stagnant.

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“We’re very excited to be using Shopify’s iOS and Android Buy SDKs to help our clients adapt to the growing mobile market,” says Srinivasarao (NSR) Nandiwada, CEO of Unbound Commerce. “Shopify is a leader when it comes to incorporating new technology, and our clients that are Shopify merchants will now able to offer a better consumer experience to shoppers.”

Following its acquisition of Apptive, Unbound Commerce has positioned itself to tackle the major challenge in mobile commerce: cart abandonment. The Apptive(r) platform efficiently delivers and manages mobile commerce apps that run on iPhone, iPad and Android devices for mid-tier and enterprise level merchants.

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A year ago, mobile solution provider Unbound Commerce was tapped by Rockport to redesign their dedicated mobile site from the ground up, with a goal of reducing friction, increasing conversion rates, and further leveraging and extending their Demandware ecommerce platform. Rockport implemented a new mobile-specific “Buy Now” button feature, for example, allowing more-motivated customers to reduce steps in the checkout process.

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Unbound Commerce today released data from its annual Index Report covering year-over-year same store mobile commerce growth for the Holiday Shopping weekend. Only same stores with mobile sites operating continuously are counted, and 350+ retailers are covered by the index.

In 2015, the 4 day Black Friday through Cyber Monday period saw a same-store, aggregate increase in mobile commerce revenue of 99.70%, as compared to the same weekend last year.

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Last Monday, it was Austin buying Boston, as Dell announced its $67 billion acquisition of EMC Corp. This week, it’s Boston buying Austin, in a deal that will create a 25-employee megacorp focused on mobile commerce.

Unbound Commerce is a quiet little business in Newton Upper Falls that has never taken outside funding; instead, revenue from customers like Sears, Rockport, and Finish Line has helped the company grow. All those retailers have turned to Unbound for help making sure their websites work well on mobile phones and tablets…

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Calendars.com launched a new version of their mobile commerce site that allows mobile users to browse, shop, and check out, via the best possible mobile consumer experience. The new site is re-designed specifically for the ever-increasing percentage of consumers accessing Calendars.com via mobile devices. Powerful features are integrated into the new mobile site, extending and leveraging Calendars.com’s current ecommerce infrastructure into the mobile space.

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Across a broad same-store index of over 350 mobile commerce sites, year-over-year aggregate mobile revenue increased a very healthy 51.57%, in the second quarter of this year, as compared to the same quarterly period in 2014.

For context, according to HIS Global Insights, US retail ecommerce business grew just 14.5% in Q1 2015, as compared to the year previously.

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Unbound Commerce today announced the launch of a new, dedicated mobile commerce site for leading restaurant supplier Restaurant Equippers.

Restaurant Equippers is one of the largest equipment and supply businesses in the industry, providing fast and trusted service to a growing legion of hundreds of thousands of loyal food service operators. The new mobile site allows mobile site visitors to shop for and purchase products via a new interface, custom-built to deliver the best-possible mobile consumer experience, and maximum conversion rate.

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We’re proud to have been named as a market leader by Clutch in their just released Top App Development Software research report. You can check the report out here. Read Clutch’s press release. Thanks Clutch, and thanks to Apptive’s great customers!

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World Jewels, a leading online provider of jewelry and gems, today announced the launch of a new, dedicated mobile commerce site.

Loaded with features, including customization options, the new mobile commerce site is custom-designed from the ground up, to deliver the same jewelry-building features and functionality that makes the standard World Jewels website so powerful, all in a mobile-specific package.