Case Study: ProStockHockey Shoots & Scores with Custom Mobile App
ProStockHockey, a leading hockey equipment company is driving deeper engagement and sales growth with a custom-designed mobile app that leverages and extends their BigCommerce site.
“We have a very high 4+ star rating in the iOS and Google app stores. We see a 75% increase in user engagement on days when push notifications are sent and app users are 2X as likely to covert a sale, vs. non-app users.” -Frank Fornaris
About ProStockHockey
ProStockHockey is THE online resource for hockey players who want to access authentic professional-grade sticks, equipment and information. They make NHL-grade equipment available to all who enjoy the game and have built a very loyal online customer base.
An App By Unbound Commerce
ProStockHockey recognized the potential of a well-designed mobile app, based upon the unique requirements of their customers. With an extremely loyal customer base, they wanted to give their best customers a new, faster mobile app-based shopping experience that could also leverage and extend their existing enterprise-ready BigCommerce platform features.
Key drivers for the decision to launch an app were the integration of their Loyalty Program and the ability to increase engagement with their top customers via Push Notifications. They also wanted to work with a nimble, experienced team with both design chops and a deep technical background in mobile commerce solutions generally (and BigCommerce specifically). Unbound Commerce is a Certified-level partner of BigCommerce and has delivered over 600 mobile solutions for online retailers.
Custom iOS & Android Apps
ProStockHockey chose Unbound Commerce to design and build their iOS and Android apps because, unlike other less expensive “quickie” web-framing pay-per-month options, the Unbound solution is both 100% custom and fully pre-integrated with the BigCommerce APIs. The Unbound project team started with a custom design. This assures the apps are specifically tailored to the needs of ProStockHockey’s top customers, the most likely users of the app. The Unbound team then completed the iOS and Android builds in parallel, launching on-time and on-budget. Unbound supports the apps and takes care of all bug fixes and updates and enhancements.
Results: Rapid ROI
The apps deliver unique new functionality and load-times are nearly instantaneous. This is due to ecommerce images, pricing and other product-specific data from BigCommerce now caching on-device. Just 3 months after launch, ProStockHockey saw a positive return on their investment for the app project, with full ROI achieved. Push notifications drive a 50% increase in user engagement on days when they’re sent. The apps have been very well-received. We see this as both the iOS and Android apps boast a high “4+” star rating on the app stores.
Are you looking to build stronger relationships and deeper engagement with your best customers via a mobile app? Reach out to us at [email protected].
