UNBOUND COMMERCE
Why An App?
What Are the Business Advantages of an App?
Companies can choose what business improvements to achieve. Let’s look at the advantages:
Apps Deliver Higher Conversions
“Boom boom boom”
Chefs asked for streamlined ordering to save minutes in their hectic day. The new Chefs’ Warehouse app was quickly adopted in the trial group. Conversions are 5X higher than the mobile site, almost matching the desktop levels. The Chefs Warehouse sales team has requested their own version
Push Notifications Increase Engagement
ProStockHockey gets 50% higher usage on push days.
Used wisely, push notifications are a powerful new way for merchants to reach their customers. Segmented and triggered push allow merchants to deliver highly targeted & personalized messages.
Create Special Experiences Catering to Your Best Customers
Create premium service for select customers.
A custom app is an innovative way to create premium service for select customers. Some companies give customers early access to new arrivals or special promos. Other companies use app-unique capabilities like scanning, voice and beacons to deliver experiences that they cannot deliver via the web.
Who Would Use My App?
Not all companies find a business fit for apps. A company that has few repeat customers and that concentrates resources on new customer acquisition would be a less likely candidate. How does your company compare?
The typical retailer has a core base of customers who generate a very high share of sales. If these customers engage with you once a week or even once a month, then they are likely to prefer to download your app.
Unlike your website, which serves all visitors, your business’s app would be designed around the need of this core customer group — resulting in higher loyalty/stickiness as well as higher sales.
How Does This Work?
