Unbound Commerce Powers Mobile Commerce For Beer Brand Merchandise Sales
– Unbound Commerce, the #1 mobile commerce solution provider for retailers and brands, today announced the launch of a commerce-enabled mobile site for client MillerCoors, one of the Nation’s largest beer brands
The new m.ShopMillerBrewing.com mobile site features branded merchandise from nearly 20 top beer brands, including Miller High Life, Foster’s, Peroni, Miller Genuine Draft, Grolsch, and Pilsner Urquell. Now, mobile site visitors of legal drinking age can browse and shop for products from their favorite MillerCoors beer brand, and checkout, right from their mobile phones.
Mobile customers can also share the products they discover on the mobile site with their friends via Facebook, Twitter and email links. The backend platform also allows MillerCoors to build campaign-specific mobile landing pages and link these pages with marketing materials via a QR code generator feature.
“We saw the growth of mobile commerce and wanted to get involved. Since nearly half of all Americans now own web-connected smartphones, delivering a site experience optimized for mobile visitors to our website made a lot of sense,” said Laurel Cunningham, Consumer Licensing Director at MillerCoors.
“MillerCoors has an active mobile customer base that is out at sporting events, enjoying MillerCoors products,” said Wilson Kerr, Unbound’s VP of Business Development & Sales. “This new mobile site serves their customers in an exciting new way and we are pleased to have been selected as the technology partner for the task.”
About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. Please see www.MillerCoors.com for more information.
About Unbound Commerce
Unbound Commerce is the leading solution provider for retailers and brands seeking to capitalize on the booming adoption of mobile and social commerce by consumers. 360+ retailers currently use the Mobile Presence® platform, and the Mobile Commerce Data Book from Internet Retailer identified Unbound Commerce as the #1 mobile commerce solution provider in the space. Retailers of every size choose Unbound for integrated mobile commerce sites, commerce-enabled apps, tablet commerce sites and apps, and Facebook stores. For additional information, please visit http://www.UnboundCommerce.com.